The Fourth Turning — Unravelling the quirky theory that gave us “Millennials” and “Boomers”

Photo by Florian Hahn on Unsplash

Boomers, Millennials, Zoomers — we’re constantly talking about our generations.

These words influence the strategy of corporations, charities and governments alike, while the media and education system integrate it into our consciousness. Each name carries an expectation of how each group behaves, what they…